Progress in and Suggestions for the Application of AI in Cross-Border E-Commerce
TAN Lu
Artificial intelligence (AI), as an important technology for enhancing the efficiency and resilience of foreign trade, is rapidly integrating into the entire chain of cross-border e-commerce. It is being widely used in various aspects, including product selection optimization, intelligent marketing, customer service automation, compliance operation, and after-sales support. However, due to challenges such as high technical barriers, fragmented tools, and inadequate training and support, AI has not been widely adopted in cross-border e-commerce by small and medium-sized enterprises (SMEs), which requires further improvement. It is recommended to take multiple measures to promote the systematic empowerment of AI, and reduce the access barriers and operational costs for SMEs, thereby helping them stabilize orders and realize development. For details, please refer to page 35-37 of Issue 5 of Overseas Investment & Export Credits, 2025.